Share Ride utilizes your information for several purposes, including:

• Service Provision:

o To effectively provide, maintain, and manage our ridesharing services,

including booking facilitation and payment processing.

• User Support:

o To respond to inquiries, troubleshoot issues, and enhance user experience

by analyzing common questions and concerns.

• Improvements:

o To analyze usage patterns to refine our services, features, and

functionalities, ensuring they align with user needs.

• Marketing:

o To communicate about promotions, updates, and news related to our

services. You can opt-out of marketing communications at any time by

following the instructions in our messages.

3.1 Additional Use Cases

• User Feedback: We may utilize feedback from users to improve services and

address any concerns.

• Research and Analytics: We may aggregate data for research, helping us

understand trends and enhance service offerings.

We may disclose your information to comply with legal obligations, including:

• Subpoenas or Court Orders: When required by law to provide information to law

enforcement or government authorities.

• Preventing Fraud: To protect users' rights and safety, we may share information as

necessary to investigate and prevent fraudulent activities.

In the event of a merger, acquisition, or sale of all or part of our assets, your information

may be transferred as part of that transaction. In such cases, we will notify you and ensure

your data remains protected.

We will retain your personal information only as long as necessary to fulfill the purposes

outlined in this policy, including compliance with legal obligations, resolving disputes, and

enforcing our agreements.

5.1 Criteria for Retention

The specific criteria used to determine retention duration include:

• Legal Obligations: Compliance with laws requiring certain data retention periods,

such as financial records.

• Business Needs: Retention as long as the information remains relevant to the

services provided.

• User Engagement: If your account is inactive for a prolonged period, we may delete

your information after notifying you via email.

5.2 Secure Disposal

When your information is no longer necessary, we will securely delete or anonymize it. We

use methods such as encryption and data masking to ensure personal data is not

recoverable.

Under the UK General Data Protection Regulation (GDPR), you possess the following rights

regarding your personal information:

• Access: The right to request copies of your personal data, including information

about what data we hold and how it is used.

• Rectification: The right to request correction of inaccurate or incomplete

information. You may update your account information through your profile

settings.

• Erasure: The right to request deletion of your personal data when it is no longer

necessary for the purposes for which it was collected or if you withdraw consent.

• Restriction: The right to request restriction of processing your personal information

under specific circumstances. You can ask us to limit how we use your data while

resolving disputes.

• Data Portability: The right to request the transfer of your data to another service

provider, with the option to request a copy in a structured, commonly used format.

To exercise these rights, please contact us using the details provided below.

6.1 Exercising Your Rights

To exercise your rights, please send us a written request to help@share-ride.co.uk . We may

need to verify your identity before processing your request.

6.2 Response Time

We strive to respond to all valid requests within one month. If your request is complex or

numerous, we may extend the response period by an additional two months, and we will

inform you of any delays.

We implement appropriate technical and organizational measures to protect your

personal information from unauthorized access, use, or disclosure. These measures

include:

• Encryption: Sensitive information is encrypted during transmission to safeguard

against unauthorized access.

• Access Controls: Access to personal information is limited to authorized

personnel only, ensuring that only those who need to know have access.

• Regular Security Audits: We conduct audits to ensure compliance with security

policies and identify vulnerabilities.

7.1 User Responsibilities

Users are encouraged to maintain the security of their accounts by:

• Using strong passwords and changing them regularly.

• Logging out after use, especially on shared devices.

7.2 Reporting Security Incidents

If you suspect unauthorized access to your account or notice suspicious activity, please

report it immediately to us at abuse@share-ride.co.uk .

Share Ride uses cookies and similar tracking technologies to enhance your experience.

Cookies are small data files placed on your device that help us remember your

preferences and improve our services.

8.1 Types of Cookies We Use

• Essential Cookies: Necessary for the operation of our website and services,

enabling core functionalities.

• Analytical Cookies: Help analyze user interactions with our services to improve

functionality and user experience.

• Marketing Cookies: Deliver advertisements relevant to your interests and measure

the effectiveness of marketing campaigns.

8.2 Managing Cookies

You can manage your cookie preferences through your browser settings. You can accept or

decline cookies; however, declining cookies may affect certain features of our services.

Most browsers allow you to set cookie preferences; refer to your browser’s help section for

guidance.